Game time management
Game Time Management is a sports management company overseeing athletes and the business side of their careers.
Client
Game Time Management
Technologies
Adobe Illustrator
Adobe Photoshop
Adobe Lightroom
Project Brief
Game Time Management desired a modern athletic and simplistic brand identity. They expressed a need for their brand to stand out from the usual black-and-white branding of other athletic brands.
Solution
The brand called for a personalized touch in order to stand out from other athletics brands. The logotype was created personally for the brand with a bold weight that can be used alongside striking colorful imagery. Athlete's portraits were taken into consideration for the brand to incorporate alongside.
The logotype typeface was created specifically for this project. The three objectives of the logotype were to imply boldness, athleticism, and a modern. The logotype was designed from the start to work well alongside photography and incorporating it together into designs.
BRANDING
Bold typography and a color palette were deliberately chosen to induce a level of athleticism. A personalized logotype was produced for the brand featuring bold weight, sharp lines and angles. Photos featured with the identity take on a monochromatic grading with the brand's set hues.
Coquelicot
#ff3600
Oxford Blue
#bf211e
Vivid Sky Blue
#00c8ff
Blue
#3700FF
GT Tape
Game Time Type Pattern
The brand's color palette consists of two primary colors; Coquelicot and Oxford Blue that are used in conjunction to compliment each other. The primary colors are paired with two secondary colors that form a tetradic color scheme with Coquelicot. Additionally, a unique pattern labeled as "GT Tape" is used for different applications; collaterals, packing tape, lanyard belts, etc.
Lanyards were designed for special events hosted by the company, they feature familiar brand identifiers alongside striking portraits for the athletes & guests.